Privacy Policy
Terms and Conditions of Use and Privacy Policy
By accessing the website www.leadtheway.pt (“Website”) you agree to be bound by these Terms and Conditions of Use & Privacy Policy, so you should read them carefully. If you do not agree with these Terms and Conditions of Use & Privacy Policy you should not access, view or enter data on this website.
For the purposes of the provisions of Regulation (EU) 2016/679 of the European Parliament and of the Council, of April 27 (General Data Protection Regulation), the commercial company Lead4U – Digital Marketing Agency, Lda., NIPC 518665577, with a capital of €5,000.00 (five thousand euros) , and headquartered at Rua Doutor Francisco Sá Carneiro, 7A, Quinta do Borel 2720-197 Amadora, email address geral@leadtheway.pt and web address www.leadtheway.pt, the holder of personal data (Customer) is informed that:
I – Introduction
This document establishes information relating to access to the website www.leadtheway.pt, which pre-contractual information website users must know prior to any action on the website.
The purpose of this website is to provide information about the services provided by Lead4U – Digital Marketing Agency, Lda., scheduling meetings, consulting prices and preparing quotes.
The website www.leadtheway.pt is owned by Lead4U – Digital Marketing Agency, Lda., NIPC 518665577, with a capital of €5,000.00 (five thousand euros), and headquarters at Rua Doutor Francisco Sá Carneiro, 7A, Quinta do Borel 2720-197 Amadora.
Lead4U – Digital Marketing Agency, Lda. is authorized to use the brand Lead The Way – Digital Marketing Agency, referred to in this document as Lead The Way.
The website www.leadtheway.pt provides a user support service, through which the User may, at any time, contact Lead The Way to request clarification, make suggestions or submit complaints, via the email address geral@leadtheway.pt.
The Terms and Conditions of Use and Privacy Policy apply to all users of the website, including those who contribute content to it. “Content” means any and all material that the user can see on the website, access through the website or contribute to the website.
II – Conditions of Use of the Website
The user is obliged to use the website responsibly and carefully.
The user must use the website in compliance with the provisions of applicable legislation.
The user undertakes to observe all legal provisions applicable to the use of the website, namely not to practice or encourage the practice of illegal or offensive acts of good customs, and must also observe the specific rules of use of the website.
The user, under the terms of the Law and these Terms and Conditions of Use, undertakes not to use, in any way, the website, including but not limited to, for the following purposes:
(a) make available, send, transmit any content that is illegal;
(b) falsely representing or impersonating a natural or legal person;
(c) make available, transmit, send, negligently or negligently, any material that contains software viruses or any other computer code, files or programs whose purpose is to interrupt, destroy or limit the functionality of any computer or computer system (hardware and software) or telecommunications equipment;
(d) use, in any way, all the code created for the development of this platform, to create tools that compete with the website.
Lead The Way is not responsible for any damages resulting from typographical or other errors, and technical problems resulting from the website's malfunction. Errors will be corrected as soon as they are discovered.
Lead The Way may have links to other websites, which may contain useful information/tools for its users. These Terms and Conditions and Privacy Policy shall not apply to third party websites. As such, if the user visits another website, redirected from www.leadtheway.pt, he/she must be aware of and accept its terms and conditions and privacy policy.
III – Changes to the website and these Terms and Conditions and Privacy Policy
Lead The Way reserves the right to modify at any time, without prior notice, the presentation and content of the website, its services and these Terms and Conditions of Use and Privacy Policy, reserving the rights acquired with regard to contracts already concluded and in execution. These modifications will serve to improve the website and, at the same time, the services offered to the user who, if they do not agree with the changes introduced, may cease using the website.
The user's continued use of the website after the date on which the amended Terms and Conditions are published implies the user's acceptance of the amended Terms and Conditions.
IV – Intellectual property
All content and information contained on the website and its subdomains, including, but not limited to, brands, designs, logos, text, images, audio and video materials are the property of Lead The Way or have been licensed to it and therefore, the use, reproduction, copying and dissemination by other means of logos, texts, images and videos, or intellectual property, contained therein is subject to your prior authorization from Lead The Way in this regard.
The User must comply with the contractual and legal conditions applicable to the website, particularly with regard to the use of intellectual rights, copyright and related rights, personal rights of use that regulate copies, reproduction, rentals, etc.
All content available on the website, including its appearance, organization, structure and services, are protected by applicable intellectual property legislation and do not infringe any law or regulation to which they are subject, contracts, documents or agreements of which they are a part.
V – Security
Lead The Way is not responsible for nor does it provide any guarantees with respect to the information provided through this website. You may find links to other websites, and Lead The Way is not responsible for the content, accuracy, credibility and functionality of websites belonging to third parties.
Lead The Way does not assume responsibility for any interruptions in the presentation of the website, for viruses or for other damages that may be caused to its users.
Any link between the leadtheway.co.uk website and other websites without the prior written permission of Lead The Way is strictly prohibited.
The user accepts that Lead The Way cannot in any way be held liable for any damage, including, but not limited to, damage for loss of profits, data, content, or any other losses (even if previously advised by the user about the possibility of such damages occurring), resulting from:
(a) the use or inability to use the website;
(b) the difficulty in obtaining any substitute products and/or services;
(c) unauthorized access or modification to personal databases.
VI – Protection of Personal Data
Use of the website involves collecting the IP address of the user's computer to access the websites, as well as collecting information related to the user's Internet service provider, the type of Internet browser or the operating system used. The data collected by Lead The Way is processed electronically, in certain cases automatically, but always in strict compliance with current national and community legislation on the protection and privacy of personal data.
Lead The Way is subject to national legislation on Personal Data Protection, taking all necessary measures in order to ensure compliance with all applicable legal requirements in terms of personal data protection. This information explains how personal information is collected, organized and processed under Law 67/98, of October 26, regarding the processing of personal data and their circulation.
The user guarantees the veracity, completeness and accuracy of the personal data provided to Lead The Way. The personal data identified in the contact registration as being mandatory are essential for the provision of the service by Lead The Way. The omission or inaccuracy of data provided by the User is their sole and entire responsibility and may result in Lead The Way refusing to provide the service.
Lead The Way collects personal data only to the extent that the respective data subject provides such information. The user must be aware that, although Lead The Way makes every effort to guarantee the security of the circulation of its data, taking into account that the Internet is an open network, there is a risk of it being seen and used by unauthorized third parties.
The provision of any personal data presupposes knowledge and acceptance of these Terms and Conditions of Use & Privacy Policy. For this reason, by voluntarily entering your personal data through this website, that is, data that identifies you, you expressly authorize their collection, use, disclosure and processing for the purpose and under the terms described here.
The registration of personal data allows the data collected by Lead The Way to be recorded and kept in a computer file and processed automatically, in accordance with Law 67/98, of October 26.
The data subject expressly authorizes Lead4U – Digital Marketing Agency, Lda., NIPC 518665577, with a capital of €5,000.00 (five thousand euros), and registered office at Rua Doutor Francisco Sá Carneiro, 7A, Quinta do Borel 2720-197 Amadora, to carry out the automated and computerized processing of the personal data provided by the data subject, inserting them into its automatic files and proceeding with their respective update, with the collection being for the purpose of maintaining and developing the services provided on the website.
The controller of Users' Personal Data on the website leadtheway.co.uk is Lead The Way.
Name: Lead4U – Digital Marketing Agency, Lda.
Headquarters:Rua Doutor Francisco Sá Carneiro, 7A, Quinta do Borel 2720-197 Amadora.
NIPC:518665577
Telephone:(+351) 210 964 388
E-mail: geral@leadtheway.pt
The personal data to be processed are the following: name and surname, company, telephone/mobile phone, email address, type of service.
The customer's personal data is processed because it is necessary for commercial budgeting, conclusion and execution of the contract or because it has been subject to consent.
Lead The Way stores the data provided by the user in contact request processes.
The personal data provided by the Customer will be processed and stored electronically, and are intended to be used by Lead The Way for: marketing and sales, customer management and service provision, accounting, tax and administrative management, litigation management, network and systems management, control of information security and tax security and compliance with legal obligations.
Your personal data was transferred to Lead The Way for accounting and tax processing and marketing and sales purposes. Lead The Way may use subcontractors for the purposes of processing personal data, namely for customer management, service provision, billing and litigation management, and these entities are obliged to develop appropriate technical and organizational measures to protect data and ensure the defense of the rights of the data subject. In certain circumstances, certain personal data may have to be communicated to public authorities, such as tax authorities, social security, courts, supervisory and inspection bodies, as well as security forces.
Your personal data is protected, ensuring its pseudonymization and maintaining the ability to ensure the confidentiality, integrity, availability and permanent resilience of processing systems and services, the ability to reestablish availability and access to personal data in a timely manner in the case of a physical or technical incident and a process for regularly testing, assessing and evaluating the effectiveness of technical and organizational measures to ensure the security of processing.
Lead The Way will not use the data collected for purposes other than those for which they were collected or outside the scope of the express consent provided by the respective holder. Under applicable legislation, and if you choose to provide personal data, you are guaranteed, whenever you so wish, access to information concerning you, and you may exercise your rights of access at any time, obtaining accurate and complete information from the record of all data you have provided to Lead The Way, rectification or deletion of your personal data, if they are inaccurate, and to do so you must send a request by email to geral@leadtheway.pt, identifying yourself in an authenticated manner.
Without prejudice to legal or regulatory provisions to the contrary, personal data are kept for different periods of time, depending on the purpose for which they are intended and taking into account legal criteria, necessity and minimization of retention time, without prejudice to the legally defined periods for different purposes.
You may object, at any time, to the use of your data for marketing purposes, for sending informative communications or inclusion in lists or informative services, to correct or update the personal data you have made available on the Lead The Way Website, and to do so, you must send a written request addressed to the attention of “Lead The Way Data Protection” to the following address and headquarters Rua Doutor Francisco Sá Carneiro, 7A, Quinta do Borel 2720-197 Amadora.
You have the right to request information from Lead The Way about the type of processing to which your data is being subjected. The information will be provided in writing and the request for it must be made via the following email geral@leadtheway.pt. If the Customer so requests, the information may be provided orally, provided that the identity of the holder is proven by other means.
VII – Filling in Forms
The identification of the user is complete, since it is the user who voluntarily enters his/her data in the form provided.
In this case, the form in which the data is entered contains an authorization clause whose acceptance means that the user gives his/her full consent to the processing of the data provided.
The user finds the purpose of using their data in the respective consent clause, in particular the identity of the person responsible for the processing, the recipients or categories of recipients of the data and the mandatory or optional nature of the response, as well as the possible consequences if you do not respond.
VIII – User Rights
The user may oppose data processing at any time and by any means, without prejudice to compliance with obligations imposed by law.
The user has the following rights within the scope of personal data protection: right to access, right to rectification, right to erasure, right to limit processing, right to portability, right to object and right not to be subject to automated decisions, the which can be exercised under the terms provided for in applicable legislation and regulations.
In relation to the treatments for which you have given consent, the user may revoke it at any time by filling out a form and sending it to ageral@leadtheway.pt.
As the holder of personal data, the User may exercise the rights of access, rectification and limitation of processing, by filling out the form and sending it to ageral@leadtheway.pt or by registered letter to the address Rua Doutor Francisco Sá Carneiro, 7A, Quinta do Borel 2720-197 Amadora and may also file a complaint with the National Data Protection Commission (CNPD).
By accepting this Privacy Policy, the user provides their informed, express, free and unequivocal consent for personal data provided through the website www.leadtheway.pt to be subjected to data processing, in accordance with applicable legislation .
Any change requested by the user does not, however, invalidate the processing carried out up to that date based on the consent previously given.
IX – Cookies Policy
While browsing the website, Lead The Way may access and store information relating to browsing.
The website uses cookies (a “cookie” is a small data file transferred by a website to your computer's hard drive) for the purpose of checking browsing patterns, origin and characteristics (screen format, java, browser and operating system) of the sending computer and number of visits. The use of this technology allows us to evaluate the usefulness and interest of the website with a view to improving it. Most browsers are set to accept cookies, although you can set your browser to reject all cookies or to indicate when a cookie is being sent. Cookies installed on users' computers may be deleted by them at any time through their browser. By rejecting the use of cookies, this situation may reduce some of the website's functionalities as well as the range of solutions and services that can be made available to the user, upon request.
You can remove cookies saved on your computer through your browser settings. Alternatively, you can control some third-party cookies by using a privacy-enhancing platform such as optout.aboutads.info or youronlinechoices.com. For more information about cookies, visit allaboutcookies.org.
We use Google Analytics to measure traffic to our website. Google has its Privacy Policy that you can check here, https://policies.google.com/privacy. If you would like to opt out of tracking with Google Analytics, please visit the Google Analytics opt-out page.
On this website we integrate components from the company Facebook. Facebook is a social network. If you are logged in to Facebook when visiting our website, all data on the user's (data subject's) connections to our website, visiting time and pages visited will be sent to Facebook. Facebook uses its own tools to collect this data, which are also associated with the user's respective Facebook account. This process will occur regardless of whether the user clicks on the Facebook icon or not. If such a transmission of information to Facebook is not desirable for the data subject, then he or she may prevent the transmission of this information by deactivating (logging out) their Facebook account before calling up the website. The data protection guideline published by Facebook, available at https://facebook.com/about/privacy/, provides information about the collection, processing and use of personal data by Facebook. This collection of information by Facebook is done with the aim of showing you personalized advertising, according to your search and purchasing patterns.
X – Law and jurisdiction
This website was created and operates under the terms of the General Data Protection Regulation and Portuguese Law. Access to this website is subject to acceptance of these conditions and any dispute relating to it will be regulated by current Portuguese legislation, with only the courts of the district of Amadora having jurisdiction with express waiver of any other. If any of the conditions are considered, by virtue of a court decision, null, illegal or inapplicable, this will not affect the other conditions, which will remain valid to the maximum extent legally permitted.
In the event of a consumer dispute, the consumer may resort to the following alternative consumer dispute resolution entity:
CACCL – Lisbon Consumer Conflict Arbitration Center,
Rua dos Douradores, nº 116 – 2º, 1100 – 207 Lisboa,
Telephone:(+351) 218 807 030 Fax:(+351) 218 807 038,
Email: http://www.centroarbitragemlisboa.pt
For updates and more information, check the Consumer Portal at www.consumidor.pt
(under article 18, Law nº 144/2015, of September 8)
Contact Information:
Lead4U – Digital Marketing Agency, Lda. – geral@leadtheway.pt
Changes to this Privacy Policy:
We reserve the right to change this Privacy Policy.
Last modified on 05/08/2025.